Question 1

What is the CGS Business Authority Appraisal?

Accepted Answer

The CGS Business Authority Appraisal is a free 29-question online assessment that evaluates your business across 7 categories: Online Visibility, Reputation and Reviews, AI Search Visibility, Content Authority and Credentials, Lead Capture and Follow-Up, Relationship Marketing, and Technology Infrastructure. You receive an instant Authority Grade from A through F, a full category score breakdown, your top priority gaps, and a personalized CGS solution recommendation. Bart Ratliff personally reviews every completed appraisal before your strategy call. Take it free at clientgrowthstrategies.com/authority-appraisal.

Question 2

How long does the Business Authority Appraisal take?

Accepted Answer

The CGS Business Authority Appraisal takes approximately 7 to 10 minutes to complete. It covers 29 questions across 7 business authority categories and delivers instant results including your Authority Grade, category scores, and top priority gaps.

Question 3

Does Bart Ratliff really review every appraisal personally?

Accepted Answer

Yes. Every completed appraisal fires directly to Bart Ratliff. Your grade, your category scores, your top gaps, and every single answer you gave across all 29 questions. When Bart shows up to your strategy call, he has already reviewed your full picture. The conversation starts from your specific situation, not from a generic overview of what CGS does.

Question 4

What happens after I complete the Business Authority Appraisal?

Accepted Answer

You receive your instant Authority Grade and full results immediately on screen and by email. Bart Ratliff reviews your completed appraisal personally before your strategy call. The next step is to book a free 30-minute strategy call at clientgrowthstrategies.com/schedule-a-call where Bart will walk through your results, identify your top three gaps, and show you exactly which CGS solutions would move the needle fastest for your specific business.

Question 5

How is the Authority Grade calculated?

Accepted Answer

Each of the 29 questions is scored based on your answer, weighted by category. Your total score maps to a grade: A (85% and above) is Strong Foundation, B (70 to 84%) is Good Progress, C (55 to 69%) is Gaps Present, D (35 to 54%) is Significant Gaps, and F (below 35%) is Urgent Attention Needed. Questions marked Not Applicable receive a neutral score so businesses where a category genuinely does not apply are not penalized.

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