Punch cards get lost. Apps don't get downloaded. The Be Back Program is the only fully managed system that works for the restaurant owner who is too busy running a restaurant to run a marketing campaign.
| Punch Cards | Apps & Point Systems |
★ Recommended
Be Back Program
|
|
|---|---|---|---|
| Repeat Visit Rate | Low — cards get lost | Medium — if app downloaded | Avg 8–12% of guests back weekly |
| Setup Time | Ongoing print orders | Days to weeks | Live within 48 hours |
| Staff Effort Required | ✗ Every transaction | ⚠ Ongoing management | ✓ Under 10 min/week |
| Guest Data Captured | ✗ None — zero data | ⚠ Only app users | ✓ Name, mobile, email — every guest |
| Automated Weekly Campaigns | ✗ Not possible | ⚠ Manual setup required | ✓ Runs automatically every week |
| Messages Sound Human | ✗ Not applicable | ✗ Generic push notifications | ✓ Written to sound like you personally |
| Requires App Download | ✗ Carry a card | ✗ Yes — major drop-off here | ✓ No app, no card — just a table tent |
| Done-for-You Setup | ✗ You handle it all | ✗ You handle it all | ✓ CGS designs, supplies, activates |
| Performance Guarantee | ✗ None | ✗ None | ✓ 60-day results guarantee |
Individual results vary. CGS Be Back Program pricing discussed on your free strategy call.
No complicated tech setup. No long onboarding process. CGS handles everything — your only job is to show up.
30 minutes with Bart. He reviews your restaurant beforehand — not with a pitch, but with your specific numbers.
Campaigns configured, table tents designed, automated sequence set up specific to your slower periods.
Custom-branded and supplied by CGS — ready to place at every table. No printing, no design work, no hassle.
System is live and capturing from the first seating. First automated campaigns go out within days.
We activated on a Tuesday and had returning guests by the following week. Weeknight tables started filling that we never used to count on. The messages sound exactly like something I would write — customers have actually texted me to say thank you for reaching out.
I have tried punch cards, a loyalty app, and email newsletters over the years. Nothing moved the needle like this. The fact that CGS handles everything meant I did not have to add one more thing to my plate. It just ran.
What sold me was that the campaigns are timed to my slower periods. Sundays and Tuesday lunches were our dead spots. Now they are not. Bart looked at our traffic patterns before recommending anything — that told me this was not a one-size-fits-all pitch.
Proudly Accredited & Recognized
BBB Accredited Business
Greenville Chamber Investor 2026
Greater Greer Chamber of Commerce